Email Marketing Specialist (Marketo)

The Email Marketing Specialist will play a key role within our email marketing team, focusing on the design and execution of B2B email campaigns. The ideal candidate brings proven experience in developing a wide range of email marketing initiatives—from newsletters to event communications—while skillfully managing their unique elements and complexities. A strong foundation in basic HTML and hands-on experience with A/B testing are required, as is proficiency with Marketo. This role also involves close collaboration with multiple stakeholders to ensure the delivery of outstanding campaign experiences.

Responsibilities:

• Operate directly in the email service provider platform (Marketo) including targeting, campaign building, QA, and scheduling 
• Deploy one-time, triggered, messages as the calendar and regional needs stipulate 
• Collaborate with internal stakeholders for QA and approvals 
• Coordinate with graphic designers to design and hand code responsive cross-browser email campaigns 
• Own email performance and optimization, including creating reports that analyze delivery and campaign efficiency 
• Act as the internal subject matter expert on email best practices and technologies 
• Maintain QA process to ensure all communications are properly formatted 
• Support the team with landing page creation with the help of html coders  

Requirements:

• Bachelor’s Degree required in Marketing, Communications, or a related discipline (a combination of education and experience will be considered) 
• 2+ year of experience operating directly in an email marketing platform, including a proven track record with both coding and deployment. Marketo experience is preferred  
• Deep understanding of email marketing strategy and best practices 
• Knowledge of B2B email marketing best practices is a plus 
• Exemplary attention to detail and time management skills 
• Knowledgeable in Litmus, HTML, A/B Testing  
• Excellent written communication skills 
• Strong project management skills  
• Strong knowledge of Word, Excel, and PowerPoint a must 
• English - advanced level

In Return You Can Expect:

• A competitive mix of salary and generous benefits package which includes life insurance and a premium healthcare program for you, one adult dependent, and all your children.
• Extra benefits. We provide meal tickets worth 40 RON a working day and a pension scheme for your future financial security.
• The benefits platform. This is a monthly budget that you can spend on whatever enriches your life – think travel, sport, wellness, education, or language classes, to name a few.
• Excellent career opportunities. This includes professional training and education with access to the digital library Bookster, training courses and conferences, and around 20.000 resources dedicated to improve your skills and build on your talents.
• A multicultural team with more than 20 nationalities. Broaden your horizons by working alongside talented and energetic people with different perspectives.
• Tailored onboarding, buddy, and mentor programs so getting started is hassle-free.
• Employee Resource Groups. Our dedicated Veeamers form networks such as Women in Green and our Inclusion ERG. Our groups offer both a safe space to have open conversations, learning resources, and access to exclusive events.
• Volunteering days! You will enjoy 24 additional paid hours to give back to the community. Previously we’ve contributed to building animal shelters, cleaning mountains, and planting trees, among others causes close to our hearts.
• Wellness programs. It’s important to us that our Veeamers feel their best, and our programs focus on work-life balance, as well as physical, mental, and nutritional wellbeing.
• More days off. The length of your tenure at Veeam is rewarded with additional vacation days for you to take and focus on what really matters to you.

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